1. A practitioner must always bear in mind the importance of preserving all life from the -time
of conception until death.
2. A practitioner owes to his patient complete loyalty and all the resources of his therapy.
Whenever an examination or treatment is beyond his capacity he should summon another practitioner, who has the necessary ability,
immediately.
3. A practitioner owes to his patient absolute secrecy on all events which have been confided
to him or which he knows because of the confidence entrusted to him.
4. A practitioner must give the necessary treatment in an emergency. unless he is assured
that it can and will be given by another in due time.
5. Every patient has the right to expect a complete and thorough examination of his disorder
and that accurate records will be kept.
6. A practitioner should unceasingly, in the interests of his patients. improve his knowledge
and skill continuously.
C. Duties of Practitioners to Each Other
1. A practitioner ought to behave towards his colleagues to create mutual trust.
2. A practitioner must not entice patients from his colleagues.
3. A practitioner must observe all the principles and guidelines laid down by Indian. Board
of Alternative Medicines.
D. The Practitioner and Commercial Undertakings
1. A general ethical principle is that a practitioner should not associate himself with commerce in such a way
as to let it influence, or appear to influence, his attitude towards the treatment of his patients.
2. Testimonials or laudatory certificates, whether for publication or not, of any appliance or apparatus or dressing
or any medicinal preparation or any cosmetic or food should not be given by a practitioner.
3. Practitioners should not sanction the quotation of an extract from any publication or report for the purpose
of the trade except with the authority of Indian Board of Alternative Medicines.
E. Advertisement
1. A practitioner should not attempt in any way to advertise himself except by the legitimate
means of proficiency in his work and by skill and success in his practice.
2. It is unethical for a practitioner to insert any advertisement in the public press. or issue
any card or circular relating to his profession or the clinical practice except in the following circumstances:
(a) on
commencing practice.
(b) on changing his or her address.
(c) on temporary absence from the practice.
(d) on resumption
of the practice.
(e) on disposal of the practice.
(f) on succeeding to another practice.
(g) on etering or retiring from a partnership.
(h) on discontinuance of a colleague in a group practice.
3. A medical journal advertisement must he simple and direct as possible. Every advertisement
shall be 'run on', without spacing and without display. The type shall he that ordinarily used for articles. No more space
shall he given to the advertisement than that required to print it. Hours of consultation, address and telephone number may
be inserted.
4. Letters of abbreviations indicating all other qualifications may be added. A statement of
specialty may be included only if that specialty constitutes the practice of the healer for not less than five years.
5. It is unethical for any practitioner to permit his name to he used in any material relating
to diseases or their treatment which is published in the public press or broadcast by radio or television. Approval may be
given by Indian Board of Alternative Medicines on application, to waive this rule when departure from anonymity is in the
public or professional interests.
6. No interview with a media reporter on subjects relating to diseases and their treatment
should be given by a practitioner except:
(a) That the name or the practitioner interviewed should not be published, nor his identity
revealed in any report published of the interview, except with the approval of Indian Board of Alternative Medicines or an
authorized organization.
(b) That, if possible, a copy of the report proposed to be published be submitted for
prior approval.
(c) That the practitioner interviewed should not imply that
he has superior ability over other practitioners.
7. Public Lectures or addresses to lay audiences may be given on professional subjects in order
to promote Alternative Medicines.
8. No practitioner except with the approval in writing of Indian Board of Alternative Medicines
shall have his name plate affixed else-where other than:
(a) at his residence.
(b) at premises where he attends regularly
for the purposes of treating his patients.
9. Name plates shall he unostentatious in size and lettering and form, and may bear the name,
qualification and practice hours. A statement of specialty may appear only if that specialty constitute the sole practice
of the practitioner.
10. Practitioners may display the titles after conferment, in addition to their clinical qualifications.
F. Deregistration
1.The practitioner's name may be removed from the Medical Register maintained by the Board
by reasons of conviction of an indictable offence or infamous conduct in a professional respect.
2. Indian Board of Alternative Medicines shall have power to expel from Registrationship of
any practitioner on the ground that his conduct is deemed by the Board to be detrimental to the honor and or is calculated
to bring the profession or the Board into disrepute, or on the grounds that the practitioner has willfully and persistently
refused to comply with the Rules of the Board or the Articles or the By-laws of the Board.
3. An expelled practitioner shall, be liable to pay all sums due from him to the Board at the
time of his expulsion.
4. No canvassing for membership of any professional Society is allowed. This rule must he strictly
followed at congresses and symposia.
G. Procedures In Ethical Matters
An ethics
subcommittee may be appointed to investigate any questions of ethics which are brought to notice by the Chairman.